According to an infographic done by Merchant Warehouse , created by Column Five, 72% of consumers trust online reviews as much as personal recommendations. Another 90% of Yelp users say that positive reviews impact their buying choices.
Buying a franchise business has become one of the most common vehicles to achieving the American dream. No question franchising works but how does one go about making sense of all this? Let’s take a stab at making it easier for you by suggesting we first take a look at where consumers are spending their money.