Figuring out a social media policy for corporately owned units can be a daunting task. It can seem like an insurmontable task when factoring in how to incorporate franchisees into fold. Read on to learn four different ways to structure your social media policies for franchises.
Where to invest your food franchise dollars -- with a Mature Brand, or an Emerging, High Growth Brand? Fransmart's Paul Tran shares insights that have enlightened many investors seeking profitable franchises, debunked widely accepted franchising myths, and reminded best-in-class food operators why they were originally successful. Paul is a successful franchise development professional, and multi-unit restaurant franchisee. His most recent franchise investment has been with The Halal Guys.
Learn how to create additional markets by taking advantage of these two hidden real estate opportunities: non-traditional sites and restaurant conversions. Pictured: The Halal Guys at the SM Mega Mall Food Hall in Manila, Philippines
There is good news for restaurant franchises. Mintel estimates a 27% increase in dining out over the next five years, as well as an increased importance on catering to the millennial consumer.
According to an infographic done by Merchant Warehouse , created by Column Five, 72% of consumers trust online reviews as much as personal recommendations. Another 90% of Yelp users say that positive reviews impact their buying choices.
What exactly is fast casual and why do Americans and people from around the world have an insatiable appetite for fast casual franchises?
Mamoun’s Falafel Restaurant, founded in 1971 and credited with being one of the first Middle Eastern restaurants in the U.S., has partnered with Fransmart to expand the business into strategically selected new target markets.
Buying a franchise business has become one of the most common vehicles to achieving the American dream. No question franchising works but how does one go about making sense of all this? Let’s take a stab at making it easier for you by suggesting we first take a look at where consumers are spending their money.